Patient testimonials and on-line physician reviews

The New York Times just published a new article that echos my concerns with the validity of anonymous on-line physician reviews (fakery/ fraudulent reviews, skewed perceptions and biased evaluations.)

Don’t get me wrong – the internet is an incredibly powerful tool (after all  – that’s how you found about this blog, and my independent review project.)  But it needs to be upfront and above-board.  Anonymous postings have little value in a competitive market like healthcare and often amount to little more than propaganda (if positive) or even spam or harassment (if negative).   Also multiple studies have shown that unhappy clientele (for any service, not exclusively healthcare) are 20 TIMES more likely to mention their experience to others and mention it to 5 times as many people as people who are content/ happy or satisfied with their encounter.

That being said – I admit that I often sneak over to myself to see what former patients have posted about me.